One of my goals with the We Are $ew Worth It (#WASWI) movement is to create a useful catalog of resources and templates that help us navigate our industry.
For me, one of the best things about quilting has always been the tradition of women helping women. And this isn’t a more recent feminist idea (although who doesn’t love feminism?), it has always been there in the fabric arts. One might think the neighborhood ladies gathered around the frame to get the bride’s quilt stitched, but you just know that they were also sharing the wisdom necessary to conduct life… how to make a great pie crust, how to get a stain out of something, how to navigate a grumpy hubby or calm a colicky baby. We still do this today in mini-groups and online communities – the frame might be different but the need to share wisdom hasn’t changed.
So to the tribe of quilters, sewists and fiber artists – please join me here around this virtual quilt frame to both offer your wisdom, and to benefit from the knowledge sharing here! I know I don’t have all the answers, but with your help I know I can build a useful cache of important docs for us all.
Thus today I’d like to tackle Press Kits. I was asked for a press kit yesterday for the first time so I’m hustling. So far, this is the best link I’ve found, but obviously what I need to do here is build the one that matters to both the industry I work in, AND the industry I’m offering it to.
Based on that article this is what I think it needs to have:
- Information about my company
- Information about the products I offer
- Information about the specific product I’m pitching to the people that asked for it (in this case the new book, as it was a book store asking as part of a book signing gig*)
- Information about me – a little bio, and info on where I do my thing (teaching and speaking stuff)
- Recent publications and articles
- Links on where to find me: email, website, Facebook, Instagram, etc
- Images of me, my logo, my book (or products)
- A review of the book or product
Some of the things I’m not including right now, but might consider in the future:
- Financial information – I’m not asking for investments so no need to divulge it
- Video or audio links – mostly because I don’t have them yet. If I had something that shows me speaking well I would include it so the book store could see that I won’t be an awkward mess. If I was pitching this at a distributor I might not show me speaking, but show me teaching the product I’m pitching to them so they know I’m doing my part to sell it, too.
- Press releases – I don’t have any, and for this particular gig the arrangements have already been made. If it was a cold send, I imagine this would be the leading document. I’m thinking I might need to write one though.
- Social media stats. I used to look longingly at the “Likes” on other people’s pages, but with Facebook’s recent underhanded throttling of anyone’s reach, I’m not so sure this is the best basket to collect eggs in. Don’t get me wrong… I’d love to have more “Likes” just so that I can potentially talk to more people (and if you’re reading this because you picked it up on someone’s feed, then PLEASE LIKE ME!) BUT… Seth Godin, the smartest guy in the online media business, recently wrote this, and it has me thinking that the race for numbers isn’t really the best metric by which to measure success (and this is probably a discussion for another time!)
- What do you think a press kit should have?
- What do you think doesn’t matter?
- Do you have links to good ones to share?
- Industry Peeps who have already figured this out – do you mind sharing?
- Industry Suppliers – what info do you want us to present to you?
- What more could this WASWI Resource include to be of use to you?
BTW – Did you join my mailing list yet? Do it here. I’m dreaming up groovy exclusive stuff for you!